The Hard Truth About Inflation, Rates & Real Estate in 2026

Ben Brady breaks down what the 2026 real estate market could really look like—beyond the headlines, hype, and hopeful optimism.Fresh from an economic forum at Chapman University, Ben shares insights from one of the nation’s top real estate economists on inflation forecasts, long-term mortgage rate trends, and how these forces could reshape the industry over the next 24 months. With predictions of 5% inflation by the end of 2026 and interest rates unlikely to dip below 5%, Ben urges agents to replace wishful thinking with strategic preparation.This episode isn’t about doom and gloom—it’s about realism, resilience, and readiness. Ben breaks down the core skill sets agents must master to thrive in a high-inventory, high-stakes market: clear communication with sellers, data-backed pricing strategies, and the ability to sustain relationships through longer days on market. He also shares why adaptability and empathy will define the most successful agents of the next cycle.If you’re serious about building a business that lasts through any market condition, this is your wake-up call for 2026—and beyond.Timestamps & Key Topics[00:00:00] – Introduction: 2026 Market Predictions & Economic Forum Takeaways[00:01:00] – What Economists Are Saying About Inflation and Rates[00:02:30] – Why “Lower Interest Rates” Won’t Save the Market[00:03:45] – The Reality of 2026: Longer Days on Market, Price Reductions[00:05:00] – Skill Sets Agents Must Master for the New Market[00:06:10] – Communicating with Sellers: Data, Honesty & Trust[00:07:00] – Why Time and Communication Are Your Greatest Assets[00:08:15] – The Tariff & Debt Variables No One’s Talking About[00:08:45] – Final Thoughts: Setting Mindset & Expectations for 2026🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctionsSubscribe for more real estate insights on sales strategy, market cycles, and building a listing-focused business for the future.💬 Comment below: What do you predict will define the 2026 real estate market?