Will McGuire is a seasoned entrepreneur with a passion for helping startup founders raise capital. Will and I take a deep dive into the JOBS act and how equity crowdfunding came to be in the United States. We talk about a bill that just passed in the house of representatives that would improve access to capital and how accredited investors are defined.

We also talk about how his business Incolo.io is leading the charge for helping level the playing field for who gets funding. We discuss whether adding influencers to your cap table is a good idea or not and a step-by-step guide for raising money through equity crowdfunding and whether it is the right choice for your business.

Discussion Topics:

(2:40) Icebreaker Multipotentiality

(7:42) The Jumpstart Our Business Startups (JOBS) Act

(16:10) The growth of equity crowdfunding.

(17:20) Incolo’s origin story.

(25:29) Traits that make founders investible.

(28:36) Step-by-step guide to raising investment crowdfunding.

(35:52) To use influencers or not on your cap table.

(42:30) Building the best outdoor music venue in the southeast.

(46:13) Rapid fire questions.

Investment Crowdfunding & the Future of Fundraising with Will McGuire