TED Tech The TED AI Show: Is Google’s reign over? The future of AI search w/ Perplexity CEO Aravind Srinivas
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Oct 8, 2024 
Aravind Srinivas, Co-founder and CEO of Perplexity AI, dives into the clunky world of search engines and how AI could revolutionize it. He discusses the limitations of traditional search methods and the urgent need for improved user experiences. The conversation highlights Perplexity's AI-driven platform, emphasizing real-time information and structured responses. Srinivas also addresses the challenges of misinformation online and the collaboration needed between AI and traditional media to enhance content quality in an increasingly chaotic digital landscape.
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AskJeeves' Early Attempt
- AskJeeves aimed to humanize search in the late 90s, allowing users to type questions in plain English.
- However, the technology wasn't advanced enough, resulting in keyword-based blue links instead of direct answers.
Google's Rise to Dominance
- Google's PageRank algorithm prioritized websites with more backlinks, improving search relevance.
- A minimalist UI and effective monetization through CPC ads propelled Google's dominance.
Perplexity vs. Google and Chatbots
- Perplexity differs from Google by focusing on answering complex, multi-word questions directly.
- Unlike chatbots like Claude, Perplexity offers internet access and reliable citations for factual accuracy.