Margaret Kelsey's Strategic Brand Flywheel

Jul 28, 2023

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Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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🔎 Ahrefs Webmaster Tools

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🎉 About Margaret Kelsey

Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms.

Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community.

Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape.

🕰️ Timestamps and transcript

[00:00:00] Understanding Branding, Content, and Communication with Margaret Kelsey
[00:00:59] Changing Human Behavior at Scale: The Challenge of Marketing
[00:07:31] Dissecting Marketing Jargon with Margaret Kelsey
[00:09:15] The Role of a Product in Solving People Problems
[00:11:57] Strategic Branding in Customer Retention
[00:17:42] 42 Agency — My Number One Recommended Growth Agency
[00:18:28] Ahrefs Free Webmaster Tools
[00:19:13] Impact of Cultural Values on Branding: A Discussion with Margaret Kelsey
[00:23:47] Investing in Community and Culture for Sustainable Growth
[00:26:34] The Dangers of Uniformity in Marketing: Avoid the Enterprise Blue
[00:32:57] Harnessing the Power of Brand for Companies: A Conversation with Margaret Kelsey
[00:37:36] The future of marketing: Embracing change and adaptability
[00:39:11] Career Power-ups for Marketers: Insights from Margaret Kelsey
[00:42:01] Understanding When It's Time to Move On: Insights from Margaret Kelsey
[00:49:39] The Changing Landscape of Marketing Teams
[00:54:12] Transitioning into an Advisory Role in Marketing
[00:57:56] Insightful Discussion with Marketing Expert Margaret Kelsey
[01:00:26] Marketing Powerups with Margaret Kelsey: Insights and Advice

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