How companies have through in mental health into branding In this podcast, Susan discusses the increasing importance of mental health branding for companies and provided examples of successful mental health branding by companies such as Glossier, Mad Happy, Coach, and Celsius. She emphasises the importance of authenticity in implementing mental health initiatives into branding strategies, including developing supportive policies, collaborating with mental health organisations, leveraging influencers, promoting mental health education, and featuring real stories in campaigns.Susan also highlighted the reasons for Gen Z's poor mental health and their openness to discussing it, which drives them to seek support and resources from brands that address mental health issues.

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