Is ugly is the enemy of the circular economy? With Connor Hill

Is ugly is the enemy of the circular economy? From depressing urban spaces to ultra-fast fashion, made to wear once! There is a sense of detachment. The problem is how the market is priming us and pushing us towards the disposable. And here lies the challenge for a circular economy: In a world where we create for cheapness, efficiency, and short-term consumption, what then, is worth refurbishing or restoring? This episode takes you through what, why and how of Circular Economy and explains why it needs to be sexy to go mainstream. Prepare to reimagine waste! 

Guest: Connor Hill. The prophet of circularity. World renowned Circular Economy expert. Besides countless fascinating projects, Connor uses his energy and charisma to spread the word and get people to fall in love with the circular movement. 

Learning points:

•You will hear how we are the only living creatures who are linear whilst the rest of nature is circular and regenerative. 

•How we need a change in mind shift to go from viewing nature as a financial asset to seeing it as a partner and inspiration for innovation and life. 

•How we are making products to break down easily when they don’t have to. 

•You will also hear why and how we should build things that are aesthetically pleasing and circular. 

Reimagine is a podcast with host Babak Behrad, brought to you by Society Lab.