Ford Motor CFO John Lawler discusses the impact of the Keybridge collapse on the supply chain and Ford's EV investment strategy with Bloomberg journalist Katie Griefeld. They explore managing disruptions, creating a $25,000 compact EV, and Ford's position in the hybrid truck market.
Promoting empathy and awareness for colleagues facing invisible challenges is crucial for a healthy work environment.
Ford is adjusting its EV strategy to offer a range of vehicle options and invest in hybrids to meet market demands.
Deep dives
Understanding Invisible Struggles in the Workplace
Recognizing the invisible challenges faced by colleagues like stress, caregiving responsibilities, and feeling misunderstood is crucial in promoting empathy and awareness. By acknowledging and addressing these issues, both individuals and organizations can foster a healthier work environment, leading to improved well-being and productivity.
Adapting to the Electric Vehicle Market
Despite slower-than-expected growth in electric vehicle (EV) demand, companies like Ford are adjusting their strategies to meet evolving market needs. Offering a range of vehicle options from gas and diesel to hybrids and pure EVs, Ford aims to cater to diverse consumer preferences. By developing lower-cost EV models and investing in hybrids, Ford remains proactive in aligning its product lineup with shifting market trends.
Navigating Commercial EV Demand and Charging Infrastructure
Commercial markets show more sustained interest in electric vehicles due to factors like fleet compliance and total cost of ownership analysis. Companies like Ford are strategically focusing on providing charging solutions and end-to-end services for commercial customers to facilitate the adoption of EVs in this sector. By tailoring offerings to meet commercial needs, manufacturers can tap into a growing market segment and drive further advancements in electric vehicle technology.
Ford Motor Chief Financial Officer John Lawler speaks on the company's impact with the Francis Scott Key Bridge collapse and Ford's EV investment strategy with Bloomberg's Katie Griefeld.