In this Hashing It Out episode, host Elisha Owusu Akyaw is joined by VeChain comms lead Jake Campton and Puffpaw CEO Reffo Tse for a roundtable discussion on how Web3 can incentivize positive lifestyle changes. They explore VeChain’s VeBetter platform, which tokenizes sustainable actions, and Puffpaw’s vape-to-earn initiative, using blockchain rewards to help users quit nicotine. Other talking points include Web3’s path to creating a real-world impact, the gamification of incentive programs and marketing incentives vs. effects of products.

Timecodes:
(00:00) - Introduction to the episode
(01:45) - How Jack and Reffo entered the Web3 space
(04:09) - VeChain and Puffpaw overview and incentivizing behavior with Web3
(11:43) - Combining Web3 with other technologies
(17:05) - Reactions from users and developers to VeChain and Puffpaw
(24:27) - The value of controversial Web3 projects
(28:30) - Sustainability in VeChain’s ecosystem
(31:58) - Striking a balance in marketing Web3 projects
(40:03) - Future of Web3 technology

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