Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 14

In this podcast episode, Michelle Frechette and Corey Maass delve into their product's development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement. The conversation also explores the idea of creating media kits and the integration of their product with platforms like WordPress. The speakers consider customer-driven feature prioritization and the importance of aligning marketing and development efforts. Additionally, they mention using an app for plant identification, highlighting the diverse applications of their product and the continuous pursuit of enhancing user experience.

Top Takeaways: 

• Value of Customer Feedback: Recording all ideas, even seemingly insignificant ones, can lead to valuable insights and features that resonate with customers. Customer demand should guide product development.
• Importance of Collaboration: Collaboration between development and marketing teams is crucial for creating products that meet customer needs effectively. Both teams bring unique perspectives that contribute to product success.
• Content Repurposing: Creating comprehensive onboarding materials, such as videos, can enhance user education and promote the product. Snippets from these materials can be repurposed for social media and documentation.
• Continuous Improvement: Regular updates, planning, and communication ensure alignment between team members and facilitate ongoing product improvements. Iterative development allows for flexibility and adaptation to evolving user needs.
• Customer-Centric Approach:Prioritizing features based on user feedback and demand ensures that the product remains relevant and valuable to its target audience. Keeping the customer at the center of decision-making drives product success and growth.

Mentioned In The Show:

• Unsplash
• PictureThis app
• Divi
• Cadence
• Instagram
• WP Speakers
• Underrepresented in tech
• WP Wonder Woman
• Derek Ashauer
• Adobe Lightroom
• WP World
• Faizan

🙏 Sponsor: WordPress.com

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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