How LAFC Built a Purpose-Driven Sports Brand for Los Angeles

In this Mission Matters episode, Adam Torres interviews Rich Orosco, Chief Brand Officer at Los Angeles Football Club (LAFC), live from the Pacsun Purpose Partner Summit in Los Angeles. Rich explains how LAFC led with purpose—uniting the city through soccer—while focusing on relationships, brand consistency, and community impact. He also teases a transformational player signing aimed at keeping LAFC in the global conversation.

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