EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty

Ken Hughes spent 15 years chasing NPS scores, loyalty points and dashboards, only to realise his “loyal customers” were simply trapped by discounts and habit. Then he ignored two clear warning signs on his own roof, fell 30 feet and shattered 26 bones. 

That moment forced him to reconsider risk, fear and what real loyalty means for modern brands. In this episode, Ken explains why many brands confuse transactions with true connection, how data worship blinds marketers, and why emotion, humour and intimacy are now non-negotiable. He also shares how agentic AI will change buying decisions and what brands must do to stay in their customers’ heart space. 

If you are under pressure to prove ROI on every campaign yet still worry your brand is forgettable, this conversation will challenge how you think about loyalty. 

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

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