#FinanceMaster
S10 Ep3: Driving Growth for CFOs
Apr 17, 2024
Exploring the evolving role of CFOs in driving company growth by embracing a 'CFOGrow' mindset. Insights on strategic decision-making, industry transitions, and market entry strategies for CFOs. Highlighting the importance of proactive value creation, revenue size, R&D investments, and M&A programs.
16:16
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Quick takeaways
- CFOs urged to shift focus from cost-cutting to driving growth through strategic, operational, and financial lenses.
- Utilizing a three by three growth metrics framework can aid CFOs in making decisions for successful growth strategies.
Deep dives
The Shift to Growth-Oriented CFOs
Historically, CFOs have been labeled as cost cutters rather than growth drivers. However, there is a call for CFOs to embrace a new role - CFGrow, focusing on driving growth for the company. The discussion centers around the top 10 priorities for CFOs in 2024, with a spotlight on how CFOs can contribute to value creation related to growth. CFOs are urged to move from a risk mitigation stance to actively engaging in strategies that promote the growth of the business.
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