171 OAF College, Culture Shock, and Entrepreneurship: with Lucas Sommer

Welcome to another episode of Operation Agency Freedom, the podcast where we share the stories, strategies, and insights of agency owners from around the world. I'm your host, Chris Martinez, CEO and founder of Bloom. Today, we're thrilled to have Lucas Sommer on the show. Lucas is a serial entrepreneur and the CEO and founder of Ad Apt, a cutting-edge marketing agency. Growing up in a small town outside of Portland, Lucas's journey from valedictorian in high school to scholarship student at the University of Miami is nothing short of inspiring.

In this episode, Lucas opens up about moving from a rural, predominantly white town to the culturally rich and diverse city of Miami. We discuss the impact of his college experience on his entrepreneurial aspirations and dive deep into his early ventures in the music industry, where he learned the ropes of marketing by promoting artists. Transitioning from music to digital marketing, Lucas eventually founded Ad Apt, where he continues to succeed by focusing on performance marketing and building sustainable client relationships.

Tune in as we explore Lucas's path from a small-town kid playing with sticks to a successful agency owner collaborating with big names like Netflix and Payless. Plus, we'll hear about his balanced work-life approach, managing multiple business ventures, and his mission to be a happy dad. Don't miss this fascinating conversation packed with valuable insights for entrepreneurs and agency owners alike.