So is it difficult to build an outdoor business and brand from nothing in one of the meccas of the outdoor industry? You guessed it. It might take you investing your entire life savings or living in a van for months on end or even giving up almost everything (including your sanity) to realize your dream. Like I've always said, chasing your dreams can be a nightmare. We hope you enjoy this open and honest discussion with Feral Mountain Co. founder, Jimmy Funkhouser. After listening about the highs and lows of building something from nothing, we hope you get out there and try something incredibly difficult yourself.

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Ep. 434: Life Outside the Box - Starting An Outdoor Gear Store From Scratch - Jimmy Funkhouser