Adam Rosen: Is Cold Email Still Effective?

Adam Rosen is the Email Outreach Company co-founder, Founder of Acquired Startup, an entrepreneur with extensive experience in cold email strategies. We spoke about the evolving landscape of cold emailing, its challenges, and techniques for success. Adam brings a wealth of knowledge from founding and running businesses that leverage cold email to secure high-profile clients and significant business deals.

During the conversation, Adam debunked the myth that cold email is a relic of the past. He provided insights into how cold email has transformed, stating, "Cold email is a whole new ballgame than it was in the old days." His approach shifts away from mass emailing to a more refined, targeted strategy to navigate the tightened regulations and filters of modern email platforms.

A significant portion of our discussion centered on best practices for crafting effective cold emails. Adam emphasizes the importance of infrastructure, like setting up multiple domains and managing email volume to avoid spam filters. He shared a compelling tip about email personalization: "The best subject line that we've seen is just 'Hi' and then the first name of the recipient."

Adam also touched on the broader implications of cold emailing for business development, revealing that about "50% of them have come from cold email," referring to his current customer base. This statistic underlines the effectiveness of cold emailing when executed correctly.

Furthermore, Adam shared his personal journey and philosophy as an entrepreneur. He highlighted the importance of perseverance and a positive mindset, recalling a quote that drives him: "Perseverance and spirit have done wonders in all ages." His narrative extended beyond business strategies to include his experiences as a traveling entrepreneur, underscoring his belief in living an inspiring life while running a successful business.

Listeners will come away with a deep understanding of:

• The nuanced strategies required for successful cold emailing today.
• Practical tips for setting up an email outreach infrastructure.
• The importance of personalization and how to craft emails that get responses.
• Adam's holistic view on entrepreneurship and lifestyle.

This episode is a must-listen for anyone looking to refine their outreach strategies or seeking inspiration on integrating life and work into a coherent and fulfilling vision.