AI Writing v. Human Content + Custom Signals SEO Test Update: SEO Vault Episode 213

Highlights From The Episode

• Mark, Mike and Sophie delved into AI content tools, AI-generated rap, and the role of AI in different marketing strategies.
• They open up about client acquisition, SEO testing updates, and the latest SEO trends. Gain invaluable insights into transparent client engagement and effective SEO strategies.

SEO Discussion with Mark and Sophie

0:00 Introduction to the SEO Vault

02:21 How to Unlock the NEW Tools Suite from Web 2.0 Ranker

07:07 Relaunching our Agency Partnership Program

18:23 Agency Accelerator with Mark (+ More BF Deals)

30:32 The importance of product positioning and sales systems

31:56 Impact of Custom Signal building: SEO Mad Scientist test update

40:23 Using GPT-4 and open-source LLMs

42:00 Increase efficiency with custom instructions in ChatGPT

45:32 Writing styles and the balance between storytelling and matter-of-fact content

55:36 Role of AI in different types of marketing

57:28 November core update (& other recent updates)

01:05:53 How AI will impact structured data and data-driven answers (Google's helpful content update)

01:09:17 AI's role in data-driven versus experiential content