Impacts of Election Announcement on Campaign Preparedness

The sudden announcement of the election took both the parties and the media by surprise, leading to a scramble to adjust plans and strategies. While expecting the election to take place in the autumn, the abrupt call forced a quick turnaround in preparations. Despite parties like the Tories knowing the election date in advance, the kickoff seemed lackluster, resulting in unscripted moments and gaffes dominating the initial campaign week.