Business Goals and Use Cases for Generative AI

Generative AI can be applied to various business goals and use cases. In terms of functional areas, it can optimize business operations, such as document processing and quality control, enhance employee experience through text summarization and code generation, and improve customer experience with virtual assistants and creative content development. Across industries like healthcare and life sciences, generative AI is used in diagnostics, imaging, drug discovery, clinical trials, and precision quality control. From marketing to manufacturing, there are ample opportunities to leverage generative AI for different business needs.