Mastering Medical Device

Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan

Aug 20, 2024

59:59

In this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical advice for building and differentiating a brand, and highlights the importance of company values and leadership in navigating external events. Whether you're responsible for your company's brand or interested in personal branding, this episode provides valuable lessons on aligning brand strategy with business goals and values.

00:00 Introduction to Branding and Guest Speaker
02:28 Howie Chan's Journey from Biomedical Engineering to Branding
04:10 Field Experience and Transition to Marketing
09:06 Understanding and Managing a Brand
12:40 Brand Differentiation and Value
16:50 Challenges in Brand Management
23:00 Branding in the Medical Device Industry
31:02 Navigating Social Issues in the Marketplace
32:36 The Importance of Self-Awareness for Companies
33:37 Aligning Company Actions with Core Values
34:52 The Cost of Silence vs. Taking a Stand
35:33 Timeliness and Crisis Communication
36:56 Personal Beliefs vs. Company Beliefs
43:10 The Role of Leadership in Decision Making
48:05 Applying Company Branding Lessons to Personal Branding
53:35 Howie’s Insights on Branding and Consulting
57:12 Final Thoughts and Takeaways

Links from this episode: