In episode 41 I host Charles Hambro, co-founder and CEO of GEEIQ (pronounced "Geek") - a data company that helps brands figure out their approach to entering metaverse platforms.
The first time I came across GEEIQ is when I read an article that covered NARS Color Quest, the experience that my company Supersocial created on Roblox with NARS Cosmetics, and I was curious about Charles’ work and hence the connection made.
We cover in detail what brands are looking for as we kickoff 2023 and why data and measurement are going to play a key role in shaping the way in which brands engage in the metaverse.
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