In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

We dig into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating.

What You’ll Learn in This Episode:

What exactly is ManyChat—and why it’s 100% Meta-approved
Why DM automation skyrockets your conversion rates compared to link-in-bio strategies
How to set up your first "lead magnet" flow inside the DMs
Story triggers, Live triggers, and 10+ ways to automate lead capture
How (and when) to use DM automations without annoying your followers
The power of conditional logic and tagging to personalize your marketing
Common mistakes brands make—and how to avoid them
Two powerful case studies: one for coaches, one for e-commerce brands
What you need to know about ManyChat's AI features and integrations with ChatGPT

The golden rules of permission-based marketing in 2025

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