011 How to Avoid Newbie Patreon Mistakes with Bremner Morris
Jun 28, 2018
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Bremner Morris from Patreon discusses launching successful Patreon pages, engaging and retaining supporters, navigating demonetization on YouTube, avoiding newbie mistakes on Patreon, and connecting with the Patreon creator community.
Focus on building a strong fan relationship before starting Patreon.
Utilize ongoing subscription model for predictability and industry alignment.
Implement robust marketing strategy and unique rewards for Patreon success.
Educate fans on membership value, engage beyond Patreon, and join community events.
Deep dives
Establishing the Right Time for a Patreon Page
Creators should focus on developing a deep relationship with their fans before launching a Patreon page. Success on Patreon depends on engaging with fans on an ongoing and recurring basis. Evaluating the potential earnings and value proposition with a financial model is crucial before starting a membership service.
Transition to Ongoing Subscription Model
Initially, creators on Patreon used to offer per-thing subscriptions, but most now utilize an ongoing subscription model. This shift provides predictability for patrons and creators, aligning with industry trends. Subscribers appreciate knowing the fixed monthly commitment, simplifying the patron experience.
Importance of Compelling Marketing Plan
Launching a Patreon page requires a robust marketing strategy beyond just creating the page. Educating fans on the benefits of the membership program and engaging with them actively are essential. Building anticipation through teasers and compelling events can significantly impact the success of the launch.
Optimizing Rewards for Patron Engagement
Creators should focus on five reward categories: fan recognition, engagement, digital offers, access and insight, and physical offers. Tailoring rewards based on the fan base's preferences and considering the impact versus effort ratio is essential. Offering unique and valuable rewards can attract and retain loyal patrons.
Creating an Informative Welcome Video
When making a Patreon welcome video, creators must educate fans about the value of the membership service. Confidence, excitement, and a clear explanation of the benefits are crucial in converting fans to patrons. Emphasizing the partnership between creators and patrons and positioning the service as a valuable exchange resonates well with potential patrons.
Enhancing Communication with Patrons
Engagement with patrons should go beyond Patreon, understanding that patrons may engage through various platforms. Differentiating the engagement experience for patrons can enhance their perception of exclusivity and value. Building a supportive community for creators and staying connected through forums and meetups can foster growth and creativity.
Joining the Patreon Community
To connect with the Patreon community, creators can access educational resources on Patreon's website or participate in the community forum. Attending Patreon-sponsored events, such as 'Patreon on Tour,' offers opportunities for learning and networking. Hosting or attending local Patreon meetups can also facilitate interaction and knowledge sharing among creators.
Affiliate Link for Supporting the Creative Funding Show
Listeners can support the Creative Funding Show by signing up for Patreon through the affiliate link creativefunding.show/patreon-affiliate. This not only benefits the show financially but also helps creators enhance their Patreon experience. The affiliate link feature aligns with Patreon's support for creators and content platforms.
Links: Creative Funding Show’s Patreon Affiliate Link Patreon Community Forum About Bremner Bremner Morris is the Head of Patreon’s Creator Partnerships and Creator Success teams focused on helping creators develop their membership strategies. Bremner spends his days consulting with creators on their membership businesses as well as providing key insights from creators to Patreon’s leadership […]
