
The FIT File with DC Rainmaker and DesFit
Zwift CEO Eric Min // Zwift Ride, Zwift Tron Bike, Price Increases, and the Future of Zwift
Jul 6, 2024
Ray and Des chat with Zwift CEO Eric Min about the platform's origins, evolution, smart trainers, Tron Bike, price increases, family plans, and future of Zwift including Run. They cover audience targeting, app development, and company growth strategies.
48:29
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Quick takeaways
- Zwift's origins rooted in community building and realistic cycling experiences set it apart from competitors.
- Eric Minn's vision for the future of Zwift includes expanding community engagement and user-generated content.
Deep dives
Origins and Development of Zwift
Eric Minn, the current CEO of Zwift, discusses the origins of Zwift, highlighting his personal experience cycling and training in London, which led to the idea of creating a virtual community for cyclists. The focus on community and realistic cycling experiences set Zwift apart from other existing 3D video cycling platforms and laid the foundation for its development.
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