Orbit for Creators What Separates Successful Creators From the Rest?
Aug 28, 2025
In this conversation, Charles Haynes, a seasoned talent manager at Ziggurat XYZ, shares insights from a decade of guiding YouTube creators in factual entertainment. He discusses the importance of finding the right manager and how they can unlock a creator's potential. Charles highlights the evolving creator economy, emphasizing quality over quantity in content to combat market saturation. He also explores the significance of short-form content and building a supportive creator community to combat feelings of isolation and foster collaboration.
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Niches Are The Core Opportunity
- Ziggurat focuses on niche factual-entertainment YouTube creators with subject-matter expertise.
- Niches dominate YouTube and provide a focused, sustainable operating space.
James Hoffman’s Unscripted Craft
- James Hoffman largely doesn't script and often publishes unscripted content.
- Charles joined a Ghost House shoot and even played the butler on one special occasion.
Use Managers For Expertise And Resources
- Use a manager as access to expertise and resources tailored to your needs.
- Expect help with commercial deals, operations, and creative strategy depending on the creator.