The Excerpt WNBA hits a new peak, but money is still a sticking point
Oct 21, 2025
Nancy Armour, a USA TODAY sports columnist and expert in basketball culture, joins Cydney Henderson to discuss the intricate dynamics surrounding the WNBA's contract negotiations. They explore the pressing issues that could lead to a season cancellation and how players might adapt. From minimal impacts on attendance due to star injuries to the uncertain futures of new expansion teams, the conversation dives into potential alternatives for players if a season is delayed. They also reflect on memorable moments from the past season and predict the WNBA's promising future.
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Players Seek Larger, Growing Revenue Share
- WNBA players seek much higher revenue share than the current 9.3% of league revenue.
- They want a revenue model that grows with league popularity rather than a fixed small slice.
Structured Salaries Versus Low Caps
- Players want structured salaries that rise across the board because current caps feel undervaluing.
- The salary cap tops near $250,000 and players argue it doesn't match the league's growth.
League Growth Outlasts Star Injuries
- Injuries to stars like Caitlin Clark did not hurt overall league attendance or playoff ratings.
- The 2025 season surpassed prior attendance highs and playoff ratings rose about 5% year-over-year.
