In 2010, a college dropout named Kyle Taylor launched a blogspot account. He was taking on odd side jobs in an attempt to crawl his way out of debt, and the blog was a way to write about lessons he learned on making and saving money.
Traffic was scarce, at first, but over a period of years the blog slowly gained an audience. Eventually, brands started approaching Taylor about publishing sponsored posts, and revenue for the site, which was called The Penny Hoarder, quickly grew.
Flash forward a few more years, and The Penny Hoarder now has a huge audience, dozens of full-time staffers, and millions in annual revenue.
To get a better understanding of how the site grew this big, I interviewed John Schlander, The Penny Hoarder’s managing editor. I asked him about how his staff develops its story ideas, how the site makes money, and whether the rise of the gig economy plays a part in its success.
Let’s jump right into it.
The Business of Content with Simon Owens