Healthy Brand with Howie Chan EP. 1 Turn Adversity Into Opportunity & the Importance of Resilience with Brennan Marilla
Brennan Marilla started his career as a sales rep in wine, then jumped into the medical industry with Novartis and then with Angiodynamics. After numerous accolades in sales, he joined Medtronic Cardiovascular. There he took on various sales and commercial leadership roles and when he went to Covidien, he ultimately became the GM for the entire Endovascular franchise. Brennan then transitioned into the start-up world to be the Chief Commercial Officer (CCO) for Surgical Specialties Corporation, turning around the $150M business and tripled its valuation in two years. He currently serves as the CCO & COO for Ossio, an Israel/US Orthopedics start-up.
Learn more about Brennan on LinkedIn
Top 3 Lessons:
1. Push through adversity to build an even better brand than before. With a passionate team, you can use tough times as a driver for innovation around the “whole” product.
2. In a start-up environment, hire for resilience. There will be numerous ups & downs in a start-up and companies can withstand the swings when its people and culture are built to push through.
3. Healthy brands not only delight the customer, they surprise them every chance they get.
Resources and mentions:
- Ossio www.Ossio.io
- “Crossing the chasm” by Geoffrey A. Moore
- The “whole product concept” in the book “The Marketing Imagination” by Ted Levitt
(There are affiliate links so I get some dollars and cents towards creating the podcast. Thank you!)
Episode website URL:
https://www.howiechan.com/blog/podcast-brennanmarilla-ep1
Ways I can help you:
- Download free guides (Healthy Brand Blueprint & Branding 101) to help you build healthy brands
- Work with me as a fractional CMO/CBO or through Healthy Brand Consulting (Schedule a 15 min intro call)
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