Episode #102: Benjamin Levisay, CEO of XRX, Inc.

Aug 7, 2017

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On today’s episode of the Craft Industry Alliance podcast I'm at Stitches United in Hartford, CT, talking with Benjamin Levisay, CEO of XRX, Inc., publishers of XRX Books as well as promoters of STITCHES Expos. Benjamin is a second-generation partner in this 31-year-old company originally started by his uncle, Alexis Xenakis, his father, David Xenakis, and their partner Elaine Rowley.

Benjamin has been a part of the fiber industry since his family opened a yarn shop in Sioux Falls, SD when he was a small boy, an enterprise that later evolved into XRX. We talk about the closure of Knitters Magazine last and the expansion of the STITCHES shows. Benjamin explains the friction that sometimes arises between STITCHES and local yarn shops and how that might be resolved. We also talk about Benjamin's former podcast, Fiber Hooligans, a new physical product for selling digital books, and more.

Learn more about the STITCHES shows on their website.

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This episode is sponsored by Sew Surprised. Sew Surprised is a learn-to-sew subscription box that is delivered to your door every month. Each box will contain all the materials needed to make a complete project, along with a link to a video showing you exactly how to complete the project. Sew Surprised is perfect for anyone who wants to learn how to sew, and we have boxes for boys, girls, and adults too! Visit us at Sew Surprised to get started.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.