The Importance of Storytelling in Design

Storytelling is identified as a crucial skill for designers, essential for not only creating effective interfaces but also for convincing team members and stakeholders of the viability of ideas. Skills in storytelling can determine whether a well-crafted concept successfully gets implemented or is disregarded. Designers are encouraged to practice storytelling not just as a vague notion but as a disciplined skill, similar to using bricks while building a house—specific, practical, and actionable. By mastering storytelling techniques, designers can increase their chances of having impactful ideas recognized and executed.