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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews old friend Bryan Harris (@Harris_Bryan).

Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats everything else your business can offer.

For HeyCreator listeners, Bryan put together an incredible resource of tools he referenced in the show here.

(0:00) — Intro

(1:01) — The Hershey Kiss/Tesla Strategy

(8:23) — “You don’t need to build an audience…”

(17:50) — How to borrow someone else’s audience

(26:18) — What’s the simplest path towards your business goal?

(37:17) — The one-word marketing strategy

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