People don’t like to use “MEDDIC” and “measurement” in the same sentence, but they should!

If you use MEDDPICC as a common language throughout your entire organization, it only makes sense to use it as a measurement tool.

In this episode of MEDMEN, Andy and Pim explore how you can use MEDDIC to measure progress across the full customer lifecycle. As Peter Drucker said, you can’t improve what you don’t measure.

If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

ABOUT MEDMEN:

MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

009 - The Jordan Peterson Effect