On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.

TOPICS DISCUSSED IN TODAY’S EPISODE

Importance of authenticity
Creative process
Packaging and execution
Tweaking
A/B testing
Pitfalls of data reliance
The value of bombing
Comedy and branding
The business of creativity
Recognition
Virality

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)