Forest Lifeboat: From Spirit Bears to Victoria’s Dirty Secret | Tzeporah Berman

How do you go from being a passionate tree-hugger to a business-suited change-maker on behalf of the forests? Enter ForestEthics Program Director Tzeporah Berman. With a string of conservation successes, including the "Amazon of the North," her inspiring story shows how innovative market-based strategies, strange bedfellows, and public embarrassment are powerful tools to preserve the wild places that provide our essential ecosystem services.