Industries have too often left the control over the end of the product lifecycle to individuals at a time when it could open many opportunities for the reuse of materials, said Joe Macleod, founder of andend, the world’s first customer-ending business.

“There’s a massive gap at the end of the consumer lifecycle that holds circularity,” Macleod said.

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Joe Macleod is the author of:

Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t

Endineering: Designing consumption lifecycles that end as well as they begin

In the NatureBacked podcast of Single.Earth, we talk with our guests about their vision of the new green economy.

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Daily News - Nov. 30, 2023