Episode 122: Using Technology to Get Back to the Human Side of Business with Justin Benson

Real estate is a fast-paced, constantly-changing industry and it can be challenging for some to stay on top. 

And in order to keep up or even outpace the competition, one would think that they might need to spend all their time working in the business.

Using automation can be the answer to streamlining some of the tedious tasks that comes with running a real estate business.  By using technology, agents can free up more time for themselves and spend it on building relationships with clients to move their business forward. 

Brian Charlesworth joins Justin Benson, CEO & Principal at the Bara Agency, as they talk about Justin’s journey from being a computer nerd to building real estate teams from the ground up.  They also discuss how his company is helping entrepreneurs implement automation strategies to put more time back in their hands so they can spend it on what matters most.

Top Takeaways:

(05:57) The importance of grit
(07:07) The single most important thing entrepreneurs must have
(07:49) How Justin made the shift from building technology to running a real estate team
(15:35) What a Fractional Chief Technology Officer does
(21:29) The difference between having two systems that communicate together versus five systems that don’t.
(22:31) When to best introduce technology to a company
(25:07) What Justin loves most about Sisu
(29.29) How to help your transaction coordinator execute at a much higher level
(33:12) What should real estate professionals do today to take market share?
(35:18) How to get way ahead of everybody else in this down market

Connect with Justin Benson

Website: https://baraagency.com/

About the guest:

Justin Benson was always interested in technology and seeing what he can accomplish or solve with it.  Back in high school, instead of going to vacations like his friends did, he would spend money on taking computer classes and building his own stuff.  

In college, Justin tried to deviate from the path by getting a biochemistry degree. But eventually he got cold feet, pulled the plug, and started his own IT company that built cloud storage.  He and his partner ended up selling the business to a smaller IT Company, who is now known as Dropbox.    

Justin then decided to get into real estate when a friend casually asked him about building a real estate team. So instead of taking a month off for his honeymoon, he spent it getting a real estate license and proceeded to build his team. 

Today, Justin Bara is the founder and leader of the Bara Agency.  He has helped build hundreds of teams from the ground up, sold hundreds of houses, and created custom technology, systems, and strategies that their clients needed to scale along the way.