The Pat Kenny Show Declan O’ Rourke, Aviva Insurance Ireland CEO
Nov 11, 2025
Declan O’Rourke, CEO of Aviva Insurance Ireland, discusses the renewal of Aviva's stadium sponsorship for another five years—marking a 20-year legacy rich in sporting and cultural moments. He explains the strategic importance of this sponsorship for brand recognition and community engagement, while addressing recent trends in motor insurance costs due to claims inflation and modern vehicle technology. Declan also highlights upcoming events at the stadium and Aviva's long-standing commitment to Ireland as they approach a significant milestone.
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Sponsorship Builds Trust And Community
- Sponsoring the stadium raises brand awareness and trust, increasing likelihood of customers buying or renewing policies.
- A large share of sponsorship funds supports grassroots and amateur sport, reinforcing community ties.
Grassroots Programmes Feed The Stadium
- Aviva supports the IRFU and FAI through programs like mini rugby and Soccer Sisters to get kids and young women playing sport.
- These initiatives help participants eventually play at the Aviva Stadium, creating a talent and community pipeline.
Timing And Name Matter For Brand Recall
- Renaming the rebuilt Lansdowne Road to Aviva worked because the new venue provided a natural naming moment.
- A concise, positive brand name like Aviva helped the stadium name stick with the public.