Allan Dib is Managing Dictator at Successwise. 

Also:

• he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). I have basically memorized how this 1-page plan looks because I look at it so much. I have used it for my own business and for every single client I work with. Because it’s simple AND powerful. Link to this book is at the end of the show notes.
• he's helped over 250,000 businesses around the world clarify their marketing strategy
• he's built several multi-million dollar businesses in the IT, telecommunications, and marketing fields

Here's what we hit on:

What does marketing mean to you;

How much planning should you be doing with your marketing? (HINT: loose goals and tight systems);

We dug deeper into the 1-Page Marketing Plan (e.g. why is it built this way, how are people using it really well);

Top marketing trends every entrepreneur needs to be on top of;

What marketing is working really well for you at Successwise;

Some of the worst marketing recommendations;

Allan talked about mistakes he made and how that led to his later success (HINT: marketing is NOT an event but rather a process);

Cold outreach vs. Inbound (HINT: cold outreach is "hunting" and inbound is "farming").

You can reach Allan on LinkedIn: www.linkedin.com/in/allandib/

Find out more about Successwise: https://successwise.com/

Check out the 1-Page Marketing Plan book: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM  

For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!