The Audio Long Read From the archive: Food fraud and counterfeit cotton: the detectives untangling the global supply chain
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May 7, 2025 Raj Ghatak, the narrator and voice behind compelling stories, dives into the labyrinth of food fraud and counterfeit textiles. He reveals how Oritain uses atomic-level analysis to authenticate products and combat deceit in the global supply chain. The conversation touches on the Wellspun cotton scandal, emphasizing the fallout from misrepresentation. Ghatak highlights the rising consumer demand for transparency, showcasing the challenges brands face in regaining trust and the vital role that forensic testing plays in ensuring product integrity.
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Wellspun Egyptian Cotton Scandal
- Wellspun sold nearly 750,000 sheets labeled as Egyptian cotton that were made from inferior cotton not from Egypt.
- This scandal caused massive financial loss and retailer trust erosion.
Earth's Unique Element Signatures
- Every place on Earth has a unique elemental signature captured by crops and materials grown there.
- Orotain uses this chemical terroir to trace origins of materials with 95% accuracy.
Adam's Case Inspires Forensics
- Adam's anonymous murder case was solved by analyzing elemental isotopes in his bones to locate his origin in West Africa.
- This forensic breakthrough inspired and underlies Orotain's tracing technology.