Relentless

The Manufacturing Startup That's Outcompeting China | Jim Belosic, SendCutSend

Oct 2, 2025
Jim Belosic, the founder and CEO of SendCutSend, dives into the evolving landscape of U.S. manufacturing. He emphasizes the importance of building trust with suppliers and prioritizing customer experience over short-term savings. Jim shares insights on fostering word-of-mouth growth through generosity and the power of strong relationships. He discusses the challenges of scaling operations and highlights the innovative approaches of hiring diverse talent. With a focus on delivering exceptional service, Jim inspires listeners to embrace the dynamic world of manufacturing.
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INSIGHT

Manufacturing Is Quietly Resurgent

  • US manufacturing is quietly regrowing both new and legacy capabilities, not just high-tech niches.
  • Greater visibility and accessibility are revealing decades-old suppliers and foundational makers again.
ADVICE

Show Up And Invest In Suppliers

  • Build supplier relationships by showing up in person and treating vendors like teammates.
  • Invest in generosity and mutual respect to make partners want to work with you.
ANECDOTE

A Hobbyist Rush Led To Big Accounts

  • Jim rushed a one-off hobbyist order to help a weekend builder finish a project.
  • That small act of service led to widespread adoption inside a large company through word of mouth.
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