Sam Rhee's Journey and Identity

Sam Rhee, co-founder of Endowas, experienced a unique identity struggle throughout his life, growing up in a multicultural environment while navigating the complexities of his Christian beliefs. Raised by a pastor in a family that valued leadership outside traditional ministry, Sam initially pursued a career in finance out of circumstance rather than intention. He became successful at Morgan Stanley, but found himself torn between professional ambition and spiritual values, reinforcing the idea that true identity comes not from titles or achievements but from Christian principles of service and sacrifice. This internal conflict is a common theme among faith-driven entrepreneurs who often grapple with aligning their career ambitions with their spiritual beliefs.