110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
May 9, 2024
24:57
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It's reported that Nike will be signing a signature shoe deal with Caitlin Clark. While excitement for, viewership, and support of women's sports, including the WNBA are on the rise, there are some major disparities happening from a representation standpoint.
Nike's shoe deal with Caitlin Clark amplifies the problem. In this episode, I walk you through what's happening, dive deeper into the root cause of the issue, and cover how all of this impacts your brand.
Frictionless Growth Marketing