72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting

Molly is a digital marketing pro both client-side and agency-side chops, including a tasty stint at Ben & Jerry’s. Over the past 3 years she’s built a fully remote team of boffins around the world who agree that nothing is more valuable than people’s time and thoughts.  

She gives us the lowdown on her first job as a “supreme babysitter”, why her mum had her filling out cost sheets at 14-years-old, studying abroad in Perugia, what she’s learnt building a remote team, how to avoid Zoom fatigue, the art and science of data driven marketing, accountability and ethics when using data, her counterargument to Byron Sharp’s POV on brand loyalty, her approach to client services, building trust and tons more.

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Fight off Zoom fatigue with advice from her ISOLATED Talks donation

Molly’s book recommendations are: 

The Great Client Partner by Jared Belsky  

The Four Winds by Kristin Hannah  

The Nightingale by Kristin Hannah  

The Great Alone by Kristin Hannah  

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