158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis

Oct 26, 2021

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Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set.

Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.
Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family.
Earlier, some crew members reportedly walked off set over working conditions.
Alec Baldwin described the shooting as a "tragic accident."

What we don't know?

How will this tragedy affect Alec Baldwin's reputation?

This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.

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