How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2

Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don’t mess around when it comes to positioning and messaging in product marketing and it’s why they’re on The Marchitect for this unmissable episode.

Unfortunately, there’s no place where companies lose their positioning and messaging more than their homepage. We’re here to fix that.

Credits:

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Guests: Sangram Vajre, Trinity Nguyen and Yi Lin Pei

Producer: Grayson Ottenbreit

Editor: Stephen Despins

Timestamps:

TIMESTAMPS:

(00:00:19) Introduction

(00:04:44) What is positioning?

(00:06:20) The difference between positioning, messaging, and copywriting

(00:10:17) How to segment your audience

(00:18:20) Positioning based on category maturity

(00:28:55) Positioning multiple products

(00:37:54) Homepage best practices

(00:46:26) Tearing down a real Homepage

(00:50:48) Audience Questions

(00:55:23) Key Takeaways