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The concept of efficient markets is crucial for successful investing, according to Howard Marks. Efficient market hypothesis suggests that prices reflect all available information, making it challenging to find undervalued assets. However, Marks emphasizes that markets can be inefficient, particularly when investor behavior is irrational. Historical examples, such as dramatic drops in prices for well-known companies like Yahoo, illustrate that market valuations can be misguided, presenting opportunities for informed investors who can identify discrepancies.