Understanding the WooCommerce Customers and Community ft. Katie Keith

In this conversation, Brian Coords and Katie Keith discuss the WooCommerce community, its users, and the challenges of marketing plugins. They explore the differences between WooCommerce and Shopify, the importance of user experience, and the need for effective marketing strategies. Katie shares insights on how to gather feedback from customers and the significance of collaboration between developers and marketers. The discussion concludes with advice for developers looking to succeed in the plugin market.

Links

• Barn2 Plugins - https://barn2.com/
• Katie on X/Twitter - https://x.com/katiekeithbarn2

Chapters

00:00 Introduction to WooCommerce and the Community 02:46 Connecting with the WooCommerce Community 05:25 Understanding WooCommerce Users 08:30 The Complexity of WordPress vs. Simplicity of Other Platforms 11:13 Exploring the Shopify Market 14:08 Marketing Strategies for Plugins 17:02 Feedback and Content Creation 19:27 Twitter vs Other Communities 23:48 Customer Segments 25:56 Parting Wisdom for Developers