Lex chats with Siddharth Batra, Co-founder at X1 Card, about his experience in technology and software development. X1 is a FinTech company that has created a smart credit card and has become one of the top 100 credit cards in the US with a waitlist of 600,000 people. Together, they discuss how Sid has articulated his consumer product building learnings from his experience as head of engineering at Twitter to revolutionise the traditional credit card into a B2C financial super app. Touching on X1's growth strategy and how it is focused on a consumer product approach rather than traditional marketing techniques. This has allowed them to have a 10x better referral rate than traditional credit cards.
MENTIONED IN THE CONVERSATION
X1's website: https://bit.ly/3J9w404
Sid's Linkedin profile: https://bit.ly/3ywr6Wh
Topics: Fintech, paytech, artificial intelligence, consumer, credit, b2c, pfm
Companies: X1, Twitter, Venmo, Apple, Robinhood
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TIMESTAMPS
1’36”: Sid’s foundational experiences in technology & what laid the groundwork for his career
8’49”: Using Stanford and network thereof as the launchpad to becoming a startup founder
11’52”: Joining Twitter and learning about consumer behaviour and consumer’s relationship with social media content
15’43”: How building consumer products at Twitter formed the basis for the articulation towards Fintech
17’13”: X1 - what it is, how it started, what is a smart card, what is the software that differentiates it from competitors and the volume growth since its inception
25’38”: X1’s feature set, issuing bank, its underlying regulatory structure, and the underwriting credit policy for users
29’02”: X1’s economics and the crucial component to X1’s success vs the likes of Apple Card
33’21”: The winning formula - creating a step function better product for X1’s prime audience and then offering rich feature sets
37’10”: X1’s long term ambitions and why they are positioned better relative to other Fintechs in the market
42’13”: Channels to use to connect with Sid & learn more about X1
Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella
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