I hope this post comes across the right way because it’s 100% coming from a place of trying to help.

I know branding and value sounds like common sense.
But here’s an honest high-level observation:

If I’m guessing, about 80% of the posts I see, even from top leaders, don’t actually land.

Especially when it comes to promotional posts about their company or products.

Let’s put this into perspective:

First, who are you trying to attract?
You’ve got to be clear.
Is it people already in network marketing?
Is it people outside of network marketing?
You have to know your audience FIRST.
Then you can niche down even more if you want to.

Second, what’s actually going to stop their scroll?
This isn’t about clickbait — it’s about being smart.
What’s a real, curiosity-driven, value hook that actually makes them pause and say, “Wait, I want to hear this”?

Third, what is real value?
Everyone loves to throw that word around, but most people don’t really know what it means.

Here’s what isn’t value:
• “We pay out the most!”
(Really? Do you actually know what every other company pays? And even if you did — payouts that are too high usually mean less money for product innovation, customer service, or incentives.)
• “Look at our sale!”
(Most people aren’t buying because of a 20% off coupon. They’re buying because they see VALUE — not because you waved a price flag.)

Think about it…
People spend thousands of dollars at concerts, on elective surgeries, or on luxury vacations — and no one is offering them a BOGO deal.
They’re spending because they believe it’s worth it.

You’re not competing on price.
You’re competing on perceived value.

If you’re trying to attract network marketers —
(which a lot of you are, even if you say you’re not) —
talking about how “amazing your company is” and “how great your products are” sounds just like everyone else.

Every leader thinks they have:
• The best products
• The best comp plan
• The best culture
• The best leadership

(Or at least, they say they do.)

So the goal is:
How can you promote what you believe without sounding like an infomercial?

How can you credibly share your strengths in a way that feels different — in a way that makes people believe it instead of just scrolling past it?

If I were coaching you individually, I’d do a deep dive on your company, your team, and your unique strengths — and pull out the real points of differentiation.

Because right now?
Most of what I see on social media doesn’t move the needle.

And the real danger is:
When you post generic stuff, your team copies it.
And then it creates an echo chamber of noise that actually hurts your brand more than it helps.

This isn’t about being perfect.

It’s about being intentional.
Being smart.
And putting a little more strategy behind what you share.

Hope this helps spark some deeper thinking.

We all get better together.

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Lord David Frost on The Future of the Right in Britain and Beyond