I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How do some companies stay on the top while others go out of business?

The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.

In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.

Topics covered

Why most companies fail to stay relevant in today’s world
What happens when you stay focused on your competitors
How disruptors put major companies out of business
The reason why your business should stay in startup mode
Why companies who stay ahead tend to have a diverse team
How to convince risk-averse leadership to change things
Why word of mouth drives the marketing world today
How to become a purpose-driven business with authenticity

Resources mentioned

Metaforce: Allen Adamson’s consulting firm
Shift Ahead: How the Best Companies Stay Ahead in a Fast-Changing World
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
The Founder’s Mentality: How to Overcome the Predictable Crises of Growth
Allen Adamson on Forbes
How to Compete With Big Brands Even With Very Few Resources

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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603: SF in SF, March 14, 2009 – Frank M. Robinson Reads