Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve.
We also cover:
- What are the advantages of text marketing?
- The relationship between inclusive marketing and customer experience
- The importance of taking your audience’s preferences into account when developing brand communication strategies
- Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences
Get the episode transcript here
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Inclusion and Marketing